Marketing meeting minutes

Dear All

Further to our meeting tonight, here are some notes and actions:

Firstly we discussed the viral/video, we came up with a list of questions, I have created a survey using these questions, please read them all and score your top 10.  The question you like the most please score a 10, then work your way down, the ones you don't like we should use should be scored a zero. 

We also discussed for each question whether we should ask people to answer using a short sentence, 3 words on a blackboard or A4 piece of card, by showing an object or by holding up an image.  For each question in the survey select the means of answering it that you think is best. 

Finally we initially thought it would be best to record all the students answering the questions on our return in the Autumn term, but then we realised that we could get real diversity in images and footage if we allowed students to do this whilst they were at 'home' for the summer.  We will need to set specific parameters for filming and the images taken, to ensure the quality and size of images and footage are as uniform as possible. 

We also considered once we had collated all the footage and photos we could create more than one viral, depending on the target audience, but these films would be shown on our website, facebook etc, as well as on the screens at the university as event promotion, and project in the entrance to the gallery during exhibition week.

Please find the link below to the survey, complete this week, so we can discuss next Tuesday:

http://www.impressity.com/Survey/sl.aspx?SurveyLinkId=wbscsbkypicvgyrthtqr

Next we discussed creating a framework for the website, please take a look at the following document and amend as necessary, again we can finalise this next week:

https://docs.google.com/document/d/1GJZWnyjvXp9T1v0jRSMD30QD4JSHGhkqXxXNs7zx1C0/edit?hl=en_US

Actions for the next few weeks:

Promotional strategy - decide on key focuses
Fundraising - chose activities and progress with them
Sponsorship - chose a sponsor to each contact, contact, chase and update
Start website build - inline with chosen framework
Events - chose and plan workshops, talks, events, bands, dj's etc
PR database - complete work on the database and produce a list of influential bloggers in our fields
Press coverage report  - daily log of CSM related articles
PR Stories - start finding and writing stories for press releases that will appeal to journalists and bloggers (press release template in google docs)
Flickr account - set up one for the course, ask students to upload relevant images of CSM, the course, their projects etc, we will need the images for press releases as well as social media sites

Have a great week, talk soon

A