Wednesday 15 September 2010

What? Why? How? If? - Proforma Take 2!

Name: Annahita Mackee
Tutor: Richie Manu

WHAT

What is your main personal ambition?

To feel joy, love and passion. Expand and discover more about myself. Undo my conditioning, clearing personal and generational history and transforming myself.

What is your main professional ambition?


To find a profession that utilizes the best and most creative parts of myself; and affords me the opportunity to grow. To work for myself in an environment that attracts like-minded souls.

What is your main area of research interest?


Craftsmen, artisans, lost skills, storytelling through creating, learning from others, how crafting can have a social impact and benefit, how the internet has affected this.

What is your question? (Your question needs to ask, “how can” and must indicate the means as well as the end that you hope to achieve)


How can the internet help develop crafting without losing the interaction between people?

How can the internet help us develop our skills and engage further in activities we would otherwise not be aware of?


How can the internet be used to ensure crafting skills are passed down generations?

How can the internet help crafting leave its old-fashioned reputation behind and encourage a new generation to take up lost skills?

How can the internet help develop crafting into a more stylish and contemporary activity for everyone?


How can the internet affect crafting creative outputs?

WHY

Why do you think that this question will enable you to achieve your main personal ambition?

I believe my question will allow me to meet a wide range of people with a variety of skills that I can learn, it will allow me to create, and help me find my passion. I hope these new skills and my new found understanding of lost crafts will allow me to develop my creativity and myself.

Why do you think that this question will enable you to achieve your main professional ambition?

I hope to meet like-minded souls through this project and see how they make a living using their creativity, which will help me reverse my conditioning and allow me to fulfil my true potential. I hope to become aware of obscure crafts, learn new skills, build up a portfolio of work throughout the project and exhibit my work online and physically, allowing me to build a network of useful contacts.



HOW


How has your research informed your question so far?

My research so far has allowed me to search out lost crafting skills. I have carried out online research, as well as learnt new skills from reading books and attending workshops.

How will desk research inform your outcome?

Desk research will allow me to investigate lost crafts and skills as well as their position online and the availability of digital information and local courses. I will find the details of a number of craft cafes. Investigate the creative collaborations they have with skilled craftsmen and the workshops they have designed. I will also complete a variety of market research on what people are searching for online, the trends in crafting, forums, and physical venues. This will allow me to design an appropriate questionnaire, to hand out during my field research. Using the internet and books from the library I propose to create a number of artefacts to compare with those I create during my field research.

How will field research inform your outcome?


I hope that by collaborating with a workshop venue, meeting the people who run it, the trainers, and those that attend, I can develop my project with the help of my desk research. I will attend workshops, learn new skills, create artefacts from these skills, and compare them to what I can create from my online research. I have identified a number of venues who run exciting courses and already hand out a quick survey after the course, I hope to add a questionnaire of my own to get some feedback from the attendees.

How has your artefact extended your understanding of the potential of your question?


By creating a variety of items using different research methods, teaching myself and learning from others, whether it is virtually or at a workshop, I hope to develop a range of artefacts to demonstrate the development and conclusion of my research project.

How do you intend to develop the next stages of artefact iterations?


With the development of my skills and ideas I hope do produce a variety of artefacts throughout my journey.

How do you intend to ensure that your feedback will challenge as well as support your preconceptions?

I hope to get feedback from a variety of sources, designers, craftsmen, consumers and businesses. I think the views of different participants at workshops and online will challenge my preconceptions the most.

How do you know that the individuals and organization/s that you need to inform your research are prepared to co-operate?


I understand that there will always be some difficulty getting access to the appropriate gate-keepers, however so far I have not had that experience. I have spoken to a number of people who have already been very helpful with my field research. I have also visited the studios of a number of Creatives and as far as my research online, I have completed a course on Internet Insight and hope that will provide me with some of the skills required to really drill down into what people are saying and doing online in the crafting community.

How does theory play a role in the methods you are using to define, gather and analyze your research question? (Define which methods?)

I will initially use qualitative research techniques to look at, describe and understand the crafting skills, crafters as well as the different paths available to them. There will be a level of qualitative research into the beliefs and values of crafters and those not involved in crafting at all, which will allow me to form the questions, adn identify the sample group for the quantitative research.

How important is time planning to the achievement of your outcome and how have you worked out your strategy for using time (answer this with a fully worked out time plan)

Time planning is essential to ensure I schedule in the time needed for the desk research as well as the very time consuming visits to specialists to observe and learn new techniques. Without this I will not have the skills or the time to create and develop my artefacts.

How are you going to be able to manage the resource implications of your research strategy? (Answer this with a detailed budget)


My research project will have a variety of costs from courses and producing artefacts to postcards for the exhibition. See attached budget.

How do you intend to balance your research project with your commitment to the exhibition team (answer this with clarification of your role responsibilities and time allocation)?

I am fully aware of the time and responsibility planning an exhibition will take, and am really looking forward to applying the skills I use in my job (project management/PR/event planning) to help the exhibition team; this is included in my time plan.

IF

If all goes well where do you hope your mastery of your subject will position you at the end of the Course?

I look forward to the completing this process as I feel it will allow me to grow personally and professionally and lead me to some creative and productive answers as well as new questions! I would then like to develop these new questions after my course, one outcome I would like to achieve would be to set up my own portal or venue for people to come together to experience contemporary, stylish workshops with a social twist.

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