Marketing

Last night we had our first meeting with the full-timers to start planning our exhibition.  About 50% of the cohort turned up, most of those that attended volunteered for one of the main functions.  The notes and actions are below.  I volunteered to be part of the marketing department.   

PRIORITIES FOR THIS WEEK:

- GROUPINGS, INTERNAL COMMUNICATIONS

- COLLEGE LIAISON

- PROJECT AUDIT

- PLANNING FOR PRESENTATION TO TUTORS ON 14TH

- FINANCE INFRASTRUCTURE

Groups identified to date and high level tasks

1.      Project Management

AUDREY SVETLANA RACHEL (support from patrick)

ACTION: New posterous set up. Communicate details and how to use to F/T and P/T students

ACTION: Monitor and co-ordinate progress of groups for presentation to Tutors on Tues 14th

ACTION: Draft Project Plan

ACTION: Circulate Project proforma used by P/T cohort and chase F/T to complete and maintain as a Project Audit

-       Co-ordinate other teams

-       Inter group communication facilitation and calndaring

-       Identifying and tracking all key tasks

-       Identifying milestones and deadlines

-       Identifying all external factors

-       Risks and Issues management

-       Move to KX – impact

-       Project Planning 

-       Liaison with college authorities

2.      Venue/Hospitality/Logistics

BECCA, BUSHRA

ACTION: Confirm Venue dates and arrangements with College

-       On-site facilities

-       Food and Drink

-       Setup and Breakdown arrangements

-       Liaison with college administration

-       Health and Safety

-       Security

-       Accessibility

-       Floor Plan

-       Signage

-       Liabilities

-       Cost identification and management

-       Possibilities for other venues/teaser events

-       Utilities and technical equipment

-       Storage

-       Floorplan and Layout

3.      Sponsorship and Finance

PATRICK, RICHARD, JAMES, ANCA, DANIEL

ACTION: Sort banking facilities with Despina

ACTION: Check on funding options from College

ACTION: Draft outline budget

ACTION: Check College legal and constitutional constraints on sponsorship

ACTION: Check other support available from College (Marketing?)

-       Setting up banking facilities

-       Budget (Plan and Management)

-       Cashflow

-       Controlling expenditure

-       Chasing income

-       Audit requirements

-       Identifying sponsors

-       Prospectus

-       Sponsor packages / benefits

-       Ethical concerns

-       Liaison with college authorities

-       Legal and contractual arrangements

-       Micro sponsorship arrangements

-       Sponsor events

4.      Curatorial

HAN, VINNIE, JULIETTE, LISA, MEG, RONNIE, ARIE, VIVIAN, LUNA

ACTION: Pick up Project Audit from Project Management Team

ACTION: Start on Theme, Narrative and Branding

-       Narrative

-       Branding

-       Project audit

-       Presentation and layout

-       Graphics, fonts, logos

-       Curator Tours

-       Internal communication to MAAI students and checking adherence to themes

- Catalogue

- preview show in Lethaby Gallery

5.      Marketing

PATRICK, JUNE, HUN, BUSHRA, JULIA, ANNAHITA, SANTIAGO

-       What is the product?

-       Who are the Audience?

-       What are the benefits to them of attending? (Getting a headstart on the future; finding people; being stimulated?)

-       With curatorial, identification of ‘The Hook’: Newness, Possibilities, Thought Provoking

-       Leverage of being 1st at KX

-       Media coverage and liaison

-       Text for communications

-       Liaison with college marketing team

- Outreach Programme

6. SHOP WINDOW WEBSITE

ACTION: Isabel to continue with current 'shop window' website

ACTION: ALL TO SEND ISABEL DETAILS PHOTOS AND SUMMARY OF THEIR PROJECTS